Brand Strategy // Creative Studio
A creative solutions company
Brand solutions for the iconic and ambitious
Expert consulting across brand, strategy and creative.
Crafting brand advantage.
Always strategic, always impactful
Crafting Brand Advantage.
Always strategic, always impactful
Delivering impact for
Work that works //
NETWORK 10
Launching a Boldly Different Network 10
Leading the award-winning transformation and repositioning of an Australian icon, delivering a streamlined and strengthened masterbrand strategy, brand identity and brand architecture.
🏆 Gold Winner: Best Brand Design GEMA Awards 2025
Solfrini Content Creation - Content Strategy
PROJECT PARTNERS:
PROJECT PARTNERS: Solfrini Content Creation
TELSTRA
Defining Possible for Telstra
Bringing a powerful EVP platform to life through dynamic video and creative content designed to engage employees and bring to life the purpose of Telstra. The amazing opporutnites and experiences offered at Telstra. land message with employees,
Employee Branding
Video Production
Employee Experience
CONTINENTAL FUNDS GROUP
Crafting a new brand with timeless appeal
Created the brand strategy, visual identity, positioning and go to market for Continental Funds Group, a leading funds distribution business, delivering an elevated and connected brand across strategy, content and website design for a seamless launch.
PROJECT PARTNERS:
PROJECT PARTNERS: Solfrini Content Creation, O'MalleyMade
TICKETEK
Designing a sharper pitch for Ticketek
Designing a new go-to-market pitch with a refreshed visual identity, unified brand assets and a connected brand story to deliver impact across the customer journey.
Brand Identity
Brand Positioning
Brand Design
Marketing Strategy
Manning Asset Management
Creating a new elevation for Manning
Rebranding and repositioning a trusted independent asset manager with a new brand strategy, elevated visual identity and website to create a premium brand for a premium business.
PROJECT PARTNERS:
PROJECT PARTNERS: Solfrini Content Creation, O'MalleyMade
LYRECO
Launching loyalty for Lyreco
Creating the brand launch video for Lyreco Go, a new loyalty and membership rewards program for business customers as part of an integrated campaign across the UK and Europe.
T&T Media
Building impact for Today & Tomorrow
Creating the brand for a new media offering bringing together the best of trusted expertise and transparent insight for a modern, digital-first identity built from a core brand truth.
NETWORK 10
A new era for Network 10
Refreshing an icon loved by Australians
Strategy
Brand Architecture
Design
Trusted insight and brand advisory
wherever you are in your journey
EXPERTISE AT EVERY STAGE //
Define a new entity
We create new brands, assets, strategies, products and sub-brands from the ground up.
Elevate your pitch
We bring the strategic insight and advisory to take your business to the next level of performance.
Refresh your brand
We'll refresh your brand while protecting existing equity and building the foundations for a new direction.
Unleash your brand advantage
Get from ambition to execution — faster
STRATEGY & ALIGNMENT
Aligned brands outperform. We align your brand strategy with your business strategy. Armed with a deep understanding of your ambition, challenges and barriers, we assess and orchestrate the structure and hierarchy of brands, sub-brands, products and platforms to ensure every element of your business is clear, fit for purpose and ready to perform.
Aligned brands outperform. Armed with a deep understanding of your ambition, challenges and barriers, we assess and orchestrate the structure and hierarchy of brands, sub-brands, products and platforms to ensure every element of your business is clear, fit for purpose and ready to perform.
We align your brand strategy with your business strategy to ensure it's market-fit and ready to perform.
Brand Strategy |
Brand Architecture |
Marketing Strategy |
Customer Journey |
Business Change Horizons |
Innovation & Transformation |
POSITIONING & STORY
Great brands are great stories. We define a powerful brand story that's built from your strengths and bridged to your vision. Expressed through a core creative idea supported by key strategic drivers, the right brand story connects with internal and external audiences, differentiates your brand against competitors and builds the attribution you need.
Great brands are great stories. Expressed through a core creative idea supported by key strategic drivers, the right brand story connects with internal and external audiences, differentiates your brand against competitors and builds the attribution you need.
We define a powerful brand story that's built from your strengths and bridged to your vision.
Brand Story |
Brand Positioning |
Brand Drivers |
Organising Idea |
Brand Naming & Manifesto |
Vision, Purpose & Values |
DESIGN & CREATIVE
Identity shapes expectations. We design a brand identity that activates your strategy and delivers creative impact in market. Balancing category codes with business needs, we build a custom toolkit of distinctive assets, elements and guidelines that ensure no matter where you show up, your branding is consistent, compelling, on-strategy and resonating with key audiences.
Identity shapes expectations. Balancing category codes with business needs, we build a custom toolkit of distinctive assets, elements and guidelines that ensure no matter where you show up, your branding is consistent, compelling, on-strategy and resonating with key audiences.
We design a brand identity that activates your strategy and delivers creative impact in market.
Brand Identity |
Logo Design |
Visual Identity Toolkit |
Templates & Guidelines |
Personality & Tone of Voice |
Experience Design |
CONTENT & COMMS
Stay connected, stay relevant. We craft the creative assets and strategic content you need to maintain brand momentum. From hype videos to templates, campaigns to comms, we ensure your content is on-strategy, on-brand and designed to drive results. Working with internal teams, we ensure your day-to-day assets and comms are creatively aligned and strategically effective.
Stay connected, stay relevant. From hype videos to templates, campaigns to comms, we ensure your content is on-strategy, on-brand and designed to drive results. Working with internal teams, we ensure your day-to-day assets and comms are creatively aligned and strategically effective.
We craft the creative assets and strategic content you need to maintain brand momentum.
Brand Content |
Videos & Hype Reels |
Content & Copywriting |
Advertising Campaigns |
Messaging Frameworks |
Go-To-Market Comms |
Ambition builds aircraft.
Pessimism makes parachutes.
It starts with a story.
Testimonials //
“An exceptional brand strategist and thoughtful collaborator. Guy worked tirelessly and leaned straight into our reactionary, fast-paced world to shape the strategic foundations of our brand refresh.
Guy brought needed flexibility, sharp thinking, clarity, and deep brand understanding, helping us streamline our brand architecture and articulate the values at the heart of the new identity”
Head of Brand, Paramount ANZ
“Guy is smart and sharp, kind and considered and precisely the kind of strategist you want to have on your business.
I worked closely with Guy as he crafted a handful of high-impact brand projects. His work was always measured, strategically sound and delivered against the brief. Highly intellectual, calm and curious, I couldn’t recommend Guy more.”
Ex-Lego, Ex-Twitter Head of Brand
“Guy delivered an exceptional brand, bringing the concept to life in a way that resonates with our clients and inspires confidence.
From inception, to concept and delivery, this has been one of the fastest turnarounds and most rewarding pieces of brand work for our group, and we are sincerely grateful”
Chief Marketing Officer, Continental Funds Group
“Guy cuts through strategic challenges with sharp insight and original thinking that empowers teams to make more informed decisions faster, with more confidence.
Across diverse client projects and brand challenges, Guy always brings clarity and confidence with the delivery skills to back it up.”
Head of Brand, T&T Media
“Guy brings real depth, clarity and calm to every challenge across a wide range of clients and industries.
He has an ability to cut through difficult strategic scenarios and craft robust solutions that move projects forward.
Guy's ability to navigate complexity, connect the dots quickly, and engage senior stakeholders with empathy and intelligence made him the go-to for projects.”
Agency CEO
ABOUT
founder & Director //
Guy Mitso
“I've been fortunate enough to work across some amazing and iconic brands and businesses, guiding and shaping their strategy and creative approach from the boardroom to the frontline.
By harnessing your purpose and articulating your advantage - I craft powerful brand stories that resonate in market and activate your employees. With leading insights, strategies and best practice brand advisory, I help elevate your brand, sharpen your story and take your business to the next level.”
Guy is a multi-disciplinary brand specialist and award-winning mini MBA marketer, having led the strategic and creative approach for multiple blue-chip brands and high-profile clients.
Brand Experience
EXPERIENCE //
How we work //
Flexible Delivery
We scale up or down depending on your needs, ensuring your marketing investment is always focused on value creation and unlocking efficiencies.
Curated Partnerships
We work with specialist partners to deliver across all brand touchpoints, ensuring consistent strategic oversight and creative direction throughout.
Extended Network
We have access to an extended network of trusted suppliers, partners and specialists we draw on to provide additional services when required.
STRATEGIC Partners //
Great brands are worth investing in
Let's build something great
